Online 車 insurance market expanded ... KB maengchugyeok shakes the Insurance industry landscape

[Korea gimmingyeong financial newspaper reporter] showed that online non-life insurance market grew closer last two nyeonsae 200%. The appearances are also reshaping the industry landscape in accordance with the Insurance rapid growth.

According to the announcement of the 25th General Insurance Association of CM channels premiums insurers of last year showed that nearly 1,951,700,000,000. 2014 is more than double in size when compared to the geodun 912.7 billion. Subscription rate over the same period, planners, GA, such as face-to-face channels has increased slightly to 10.6%.

Such growth is attributable to an online insurance, car insurance, especially life insurers in the market known as 'direct' enlarged. Car insurance is a compulsory insurance products and receive a rating that product structure is suitable for an online subscription to the formal characteristics dwaetdaneun.

Commonly known as car insurance premiums low cut increases the capacity of the insurance market ratio. As an example, especially auto insurance standard terms are changed larger burden of insurance is insurance that must be paid to increasing customer situation this year.

However, many life insurers are shuffled aggressive marketing and premium cut and started to share water. In particular, while Samsung had a fire reduced the personal auto insurance premiums by 2.7% from the end of last year, even after another Meritz, AXA Direct, joining more K Insurance premium reduction matrix.

Insurance premiums are not reduced margin are strengthened through our riders started to attract customers. In particular, it introduced a discount for children riders followed the KB fiddling Hyundai recorded the subscription amount close to two months based on 10 million. Also it introduced the rider products available for various applications depending on the circumstances of subscribers, such as discounts on public transport, the black box discount.

Thanks to these efforts CM channel share of KB's non-life insurance climbed up two non-life insurance industry in March, 9.1% cumulative year 2017. Hyundai 6.9%, the numerical score to beat Dongbu 6.2%. KB Insurance officials said that the "result of years continue to invest in customer-focused services to enhance the website and mobile website revamp the 'Innovation' will continue to strive to improve customer convenience worthy of the meaning of direct services.



Daily Economic News Finance FNTIMES - commercial reprint, copy, distribute prohibited purposes under the Copyright Act
Copyright ⓒ Korea's Financial News & FNTIMES.com