It also won the brand market share [Korea ohahreum financial newspaper News] Samsung has followed in the past year in the United States the world's largest consumer electronics market, the first quarter of this year.
Market research firms track line (Traqline) announced that Samsung Electronics ranked first in major American electronics market with a market share of 19.2 percent, the first quarter 2017. This is 4.5 percent point increase in value compared to the first quarter last year.
Samsung Electronics was crowned number one with 17.3% in has achieved after four consecutive quarters of market share deunggeukhan over 1 to 16.7%, the second quarter of 2016 (16.7% → 18.8% → 18.7% → 19.2%), the annual market share last year, .
Samsung Electronics to strengthen the aqueous item was No. 1 last year, followed by a washing machine, refrigerator.
Samsung washing machine was a big success stand out, such as the 1st with 19.7% share in the first quarter of this year.
Last year, thanks to the popularity of the ad launch Wash Line Samsung Electronics ranks for the first three quarters of 2016 has continued and sales of flex-wash such innovative products and established itself as a powerhouse in the third quarter recorded a consecutive US market.
In particular, the drum washing machine sector has achieved three consecutive quarters of market share first place with 27.1% growth and 5.9% points YoY.
Samsung refrigerators are ranked first in both the first quarter of this year, French doors and a side-by-side segment and continued the first place with a market share of 23%.
In particular, French-door refrigerator is continues the unprecedented record of 32 consecutive quarter with a market share of 34.0%.
After achieving daegirok of last year to 30.8 percent ranking for the eighth consecutive year, the first quarter of this year is also a year-on-year market share increase of 7.7% points, more beolryeotda the gap in second place. Side-By-Side Refrigerator has also continued the fourth consecutive quarter first place with 22.3 percent share.
In addition, Samsung has scored a better performance in the premium refrigerator. The 2500 fire than French Door Refrigerator with $ 2,000 or more side-by-side refrigerators ranked first in market share of 37.0%, respectively, 36.4% and was recognized both design innovation and performance.
To 18.2% this year grew quarter also by 4.6% points yoy oven year of cooking appliances sector, the oven is 4.9% recorded a point of 13.5% growth, and rapidly growing in second place for occupies the tower, behind the refrigerator and washing machine brand is.
Samsung home appliances business strategy, marketing team choeiksu managing director, "continued sales growth in the fridge apseun premium and innovative new products in the washing machine to receive a lot of love to the consumer after the last
Was able to achieve a market share from the first quarter of this year "and" products for consumers as much as the popularity of this year launched the Flex Wash Washing Machine, Flex dry dryer family hub refrigerator, innovative products that were not in old it continues to be more reliable I will try to be a showcase, "he said.
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