Which has been the love of [Korea sinmijin financial newspaper reporter] a long time customer, product longevity, and the newly born through renewal. Let those that target the young consumer groups in different flavors to break the familiarity at the same time make use of the slowdown in consumption, long-term recession may remind strategy.
According to the 24th industry Samyang Foods has launched a 'banana Crayon, plus a banana in the' duckbill '45 years Longevity brand. New was born newly added honey and sesame seeds instead of bananas and juice concentrate and powder of existing products plus a rich taste and aroma. Samyang Foods that are to become more crunchy texture with banana syrup coated appeal to teens customer base looking for sweet snacks are expecting.
Product packaging was also renovated. Apply a character Crayon Monkey image on a yellow background design had to express the brand's New Crayon daldalhan with banana flavor.
Confectionery company Orion launched 24 days the flagship product Pie brand Choco Pie 情 'and' fresh blueberries, Limited. With the right product planning released in '43 it is now available in limited edition only for this spring.
Renewal 'Choco Pie Strawberry, raspberry jam in a can was put marshmallows right of existing products is a crunchy texture toktok features have strawberry seeds contain intact. "Fresh Berry Cherry Jubilee" was planned as a mix of cherry jam and cream targets the 20 to 30 women and 10 consumers.
Prior Orion has a bar while the other word for 'Banana Choco Pie "and" Matcha Latte Choco Pie "with renewed showcase products among young consumer groups through a social network service (SNS) received the highest response of consumers.
It was also released to the renewal inspired by the needs of the consumer products. Nongshim said the 24th announced the release of the putting tonggochu the 'jjawang' jjawang spicy, spicy utilized. If the premium jjajang to lead the market trend goes jjawang spicy crab Nongshim plans.
Unlike a number of spicy products on the market than using a capsicum powder, etc. jjawang spicy minced peppers can feel the rich spicy flavor because wonmul loaded intact. Jjawang spicy spicy is the best among the products sold in the current Nongshim.
Nongshim has developed inspired by the fact that the young consumer groups jjawang eat spicy, served with sauerkraut and spicy red pepper to enjoy. Many of the actual customer feedback coming through the Website Nongshim pepper was a release request such jjawang fire jjajang Nong Shim said.
Industry insiders to be released that can give a unique pleasure for those "in situations where gotta consumption of customers downturn in the prolonged recession than to launch new products this renewed product is relatively stable," said "Consumers renewal product will continue ongoing it seems, "he said.
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