[Korea yichangseon financial newspaper reporters] were analyzed in February 2017 Savings Bank brand reputation survey, number one savings bank SBI 2nd 3rd Wellcome OK Savings Bank Savings Bank.
Korea Corporate Reputation Institute has analyzed the savings bank brand consumption patterns of consumers, 7,635,167 analyze the data from one savings bank brand Big Savings Bank for 25 brands of January 19, 2017 February 2017 20. Compared to January Savings Bank brand reputation and dogs fell 59.40% 18,804,425. 2 May Savings Bank brand reputation analysis included one new equity savings banks and savings banks.
Brand reputation index for big data is to share the activities with the participation of the consumer to the brand values and communicating value, social value, market value, financial value. The savings bank brand reputation survey were analyzed to participate Index and Index communication, community index. January 2017 Brand Reputation Index analyzes communication, there were changes in the index algorithm, while strengthening the assessment of the consumer.
Brand Reputation Index geung negative evaluation, media attention, conversations amount in the engagement and traffic, social consumers to the brand as an indicator created by finding that the online habits of consumers have a significant impact on brand consumption through the brand Big Data Analytics and it is measured as a community diffusivity.
