It has also focused on the task of actively introducing artificial intelligence (AI) Shopping [Korea gimeunji financial newspaper reporter] among the biggest buzzword this year, the fourth round of industrial revolution, the retail industry. On behalf of the store employees and four won a guide way to introduce the features that the application is recommended that the product or need to answer in a timely manner.
Lotte Department is seeking to develop recommendations bots based on artificial intelligence techniques aiming at commercialization in December this year. Be equipped with el operating at Lotte Department Store is being Lotte web and applications 'like bot' is like a department store instructions temples or shop manager and respond by voice or text recommend the best products to customer preferences are planning to offer even store information service to be.
"Recommended bots" In addition to purchasing the individual nature of personal information will even contain information, such as fashion, issues, or even of a particular celebrity style in the current fashion market. If Gorda goods by visiting a store the customer first, I preferred not a product you like, "ages who like these you have bought this'm popular" or "I'm styles worn by the main character, and from the recent well-known drama" and the general behavior of the proposed sale shop managers to introduce the recommended response.
Lotte Group has decided to enter into a business agreement in December last year, the global IT firm IMB To this end, the introduction of cloud computing technology, what 'Watson Solutions. Once the bot is recommended introduction through data fusion including plans to expand the service to supermarkets, other retail groups such as super affiliates within.
Shinsegae Department Store presented its' S Mind AI customer analytics program. New World is a personalized service self-developed artificial intelligence system 'S Mind' is a way of breaking the scheme was passed the same shopping information to all customers, identifying the brand that customers prefer to pass the shopping information accordingly via the mobile application .
Targeting 500 million people Shinsegae customers out recently naemyeo using a variable of about 100, including purchase history and age, sex, region make big data daily, calculate the preferred brand based on it, the shop information about the brand to provide.
Shinsegae this artificial for intelligent systems Building System Planning, Sales Strategy, including the New World staff of 30 people including customers planning team has been hanging put together four years with the New World I & C, University Statistics Professor of the nation's leading data analysis company, system developers. Shinsegae marketing hit higher through this personalized marketing system development, and expects the increased sales effectiveness than 100 billion annually.
SK Planet of the Open Market 11 Avenue showcased the interactive chaetbot the introduction of (interactive robot) capabilities Recommendation Service "digital concierge chaetbot right.
Chaetbot service 'right' one developed by SK Planet is to leverage the message awareness and product search functionality based on AI technology offer the products customers want. Apply deep learning algorithms to learn patterns that can determine the intention contained in the words of customers in various dialog example, it was found to be the best answer from the customer input.
Especially deep learning has customers apply the "word embedded" technologies that appropriate responses found a similar pattern to mean different expressed or form of search queries entered enemy of the technique, chaetbot analyzes also those searches Big Data accumulated 11 Avenue customers during It increased the accuracy of the 'right'. For example, "Please recommend a trail for electric Bob," he say, "I'm viewing this as a small product capacity," said a way to recommend your product to catch the customer's intent.
It has led even tried using augmented reality in AR. Lotte Department Store has presented a 3D virtual fitting service for 3D measuring foot size, last July, in early September. 3D virtual fitting service utilizing the AR technology is a technology that allows you to check the fitting results without having to wear clothes to take advantage of the digital mirror and smartphones. Another subsidiary of Highlands Highlands Cruises, which had launched the AR game fishing "phishing cruise" last January.
Daily Economic News Finance FNTIMES - commercial reprint, copy, distribute prohibited purposes under the Copyright Act
Copyright ⓒ Korea's Financial News & FNTIMES.com
